"Through the use of narrative, often bordering on biography, the arguments being put forth by Joy are very well exemplified....The volume is extremely readable, theory and jargon free as it is. However, that is not to say that the analysis is nonscientific or arbitrary. Rather, the arguments are firmly anchored to sound psychological theorization....People advocating vegetarianism, professors and students of psychology, scholars from other areas of social science, and even public administrators in food departments would gain considerably from this extremely well written book."
─ Rita Agrawal, PhD, co-author, Applied Social Psychology: A Global Perspective