"Carnism is a revolutionary concept that neither animal advocates nor meat eaters can afford to ignore."

─ John Robbins, Internationally bestselling author of Diet for a New America, The New Good Life, and The Food Revolution

"Carnism is one of the most thought-provoking concepts in decades."

─ Heather Mills, charity campaigner

"Carnism is an extremely important concept that has the potential to dramatically transform the way society thinks about eating animals."

─ Gene Baur, president and cofounder of Farm Sanctuary and author of Farm Sanctuary: Changing Hearts and Minds about Animals and Food

"The concept of carnism is important and empowering; it uniquely names and illumines what has been virtually invisible in our culture's most defining attitudes and practices."

─ Dr. Will Tuttle, author of The World Peace Diet

"With the advent of carnism, we now have a word which, if adopted widely, could pave the way for conscious and conscientious acts of resistance and help bring about the liberation of both animals and humans."

─ Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm

"Carnism shows us that cultural conditioning is the only basis for widespread meat eating today."

─ Jonathan Balcombe, Animal behavior scientist and author of Second Nature and Pleasurable Kingdom

"Carnism requires a denial of our basic humanity; becoming aware of carnism inspires us to rethink and reshape our relationship with animals."

─ Brian Wendel, creator and executive producer of Forks Over Knives

"Carnism masterfully defines a new paradigm with which to view our society, and empowers us to understand why we believe what we believe about eating animals."

─ Julieanna Hever, MS, RD, Plant-based dietician and author of The Complete Idiot's Guide to Plant-Based Nutrition

"Understanding carnism is essential for personal integrity, ethical eating, and social and environmental justice work today. Once you grasp the concept, you notice the reality—and develop insights that nurture your spirit and help heal our world."

─ Rev. John Gibb Millspaugh, Chair, Unitarian Universalist Association President's Committee on Ethical Eating: Food and Environmental Justice

"With carnism, Melanie Joy has given us precisely the analytical tool that we need to recognize and transform the deadliest, most destructive machine in history."

─ Norm Phelps, author of The Longest Struggle: Animal Advocacy from Pythagoras to PETA