Edgar's Mission
  • »Carnism is a revolutionary concept that neither animal advocates nor meat eaters can afford to ignore.« - John Robbins, Internationally bestselling author of The Food Revolution

  • »Carnism is one of the most thought-provoking concepts in decades.« - Heather Mills, charity campaigner

  • »Carnism is an extremely important concept that has the potential to dramatically transform the way society thinks about eating animals.« - Gene Baur, president and co-founder of Farm Sanctuary and author of Living the Farm Sanctuary Life

  • »The concept of carnism is important and empowering; it uniquely names and illumines what has been virtually invisible in our culture's most defining attitudes and practices.« - Dr. Will Tuttle, author of The World Peace Diet

  • »Carnism requires a denial of our basic humanity; becoming aware of carnism inspires us to rethink and reshape our relationship with animals.« - Brian Wendel, creator and executive producer of Forks Over Knives

Carnism is the invisible belief system, or ideology, that conditions people to eat certain animals. Carnism is essentially the opposite of veganism, as “carn” means “flesh” or “of the flesh” and “ism” refers to a belief system. READ MORE

TEDx: Beyond Carnism and Toward Rational, Authentic Food Choices

In this 19-minute video, Dr. Joy explains why it is impossible to make our food choices freely without awareness. See why this video is in the top 1% of most-viewed TEDx talks of all time.

The Secret Reason We Eat Meat

This 17-minute animated video, narrated by Dr. Melanie Joy, provides startling yet little-known facts about the psychology of eating meat.