Beyond Carnism is a US-based, international organization that works to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.
Carnism causes extensive suffering. Animal agriculture is responsible for the unnecessary slaughter of 77 billion land animals worldwide per year, and it is a major contributor to environmental degradation, human disease, and human rights violations. However, the majority of consumers of animal products are unaware that they are contributing to such destruction.
At Beyond Carnism, we believe that people need and deserve to know the truth about carnism, so they can make their food choices freely — because without awareness, there is no free choice.
Beyond Carnism seeks to empower concerned citizens and vegan advocates through education and activism, to help create a more compassionate and just world for all beings, human and nonhuman alike.
Dr. Melanie Joy is a Harvard-educated psychologist, celebrated speaker, and author of the award-winning book Why We Love Dogs, Eat Pigs, and Wear Cows, which has been published (or is under contract) in 13 languages. Dr. Joy is the eighth recipient of the Institute of Jainology's Ahimsa Award, which was previously awarded to Nelson Mandela and the Dalai Lama. Her work has been featured by numerous national and international media outlets, including the BBC, ABC Australia, NPR, and the New York Times. Dr. Joy has given her acclaimed carnism presentation on six continents, and the video of her recent TEDx talk on carnismis in the top 1% of the most-viewed TEDx talks of all time. She is also the founder and president of the charitable organization Beyond Carnism and author of the award-winning book Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters and Strategic Action for Animals. Dr. Joy is also co-founder of ProVeg International, and the co-director of the Center for Effective Vegan Advocacy (CEVA).
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