Edgar's Mission
  • Dr. Melanie Joy's new book on relationships and communication for vegans, vegetarians, and meat eaters is now available in paperback and on Kindle! Get your copy now here

Carnism is the invisible belief system, or ideology, that conditions people to eat certain animals. Carnism is essentially the opposite of veganism, as “carn” means “flesh” or “of the flesh” and “ism” refers to a belief system. READ MORE

First European restaurant to serve cats?

This restaurant apparently serves cats – and asks the question “Why do we eat some animals but not others?” This video has a surprise ending – keep watching!

TEDx: Beyond Carnism and Toward Rational, Authentic Food Choices

In this 19-minute video, Dr. Joy explains why it is impossible to make our food choices freely without awareness. See why this video is in the top 1% of most-viewed TEDx talks of all time.

The Secret Reason We Eat Meat

This 17-minute animated video, narrated by Dr. Melanie Joy, provides startling yet little-known facts about the psychology of eating meat.